Tic Tac Toh-là-là!

The French are known for being brutally honest (see: the common unsolicited “Tu as l’air fatiguée” (“you look tired) greeting), but this ad takes it to a new level. Ogilvy & Mather’s new Tic Tac ad uses a flash mob to show people that they have “the worst breath in the world,” the title of the ad. It’s advertising at its finest. Probably the best movie I’ve seen in awhile! Check it out. Je love!